History of Alienware
Established in 1996 through Nelson Gonzalez and Alex Aguila, Alienware assembles high-end performance desktops, notebooks, and workstations. According to employees, the Alienware name was chosen because of the founders' fondness for the hit television series The X-Files, hence the theme to their products, with names such as Area-51, Hangar18 and Aurora.
Alienware was originally established to tap a niche in the high performance gaming market, which back then was not on the radar of the major PC manufacturers such as Dell. Since high-end hardware was not widely distributed, the company's founders formed an OEM which sold personal computers with the highest performing hardware and settings according to benchmarks. The company products are also differentiated by their science-fiction based designs.
http://en.wikipedia.org/wiki/Alienware
Alienware was originally established to tap a niche in the high performance gaming market, which back then was not on the radar of the major PC manufacturers such as Dell. Since high-end hardware was not widely distributed, the company's founders formed an OEM which sold personal computers with the highest performing hardware and settings according to benchmarks. The company products are also differentiated by their science-fiction based designs.
http://en.wikipedia.org/wiki/Alienware