Dell Acquisition and Current Status
Starting 2002, Dell considered buying Alienware, but did not take any action until March 22, 2006, when it agreed to purchase the company.The new subsidiary maintained its autonomy in terms of design and marketing. However, Alienware's access to Dell's supply chain, purchasing power, and economies of scale would lower its operating costs.
Initially, Dell maintained its competing XPS line of gaming PCs, often selling computers with the same specifications. The XPS line may have hurt Alienware's market share within its high-end market segment. Due to corporate restructuring in the spring of 2008, the XPS brand was scaled down. Product development of gaming PCs was consolidated with Dell's gaming division, with Alienware becoming Dell's premier gaming brand.On June 2, 2009, The M17x was introduced as the First Alienware/Dell branded system. Alienware now represents the premium performance space in Dell’s consumer family of products. This launch also expands Alienware’s global reach from six to 45 countries.
On March 25, 2009, Alienware stated that it was considering closing its manufacturing bases in Athlone, County Westmeath, Ireland, and in Miami, Florida.
http://en.wikipedia.org/wiki/Alienware
Initially, Dell maintained its competing XPS line of gaming PCs, often selling computers with the same specifications. The XPS line may have hurt Alienware's market share within its high-end market segment. Due to corporate restructuring in the spring of 2008, the XPS brand was scaled down. Product development of gaming PCs was consolidated with Dell's gaming division, with Alienware becoming Dell's premier gaming brand.On June 2, 2009, The M17x was introduced as the First Alienware/Dell branded system. Alienware now represents the premium performance space in Dell’s consumer family of products. This launch also expands Alienware’s global reach from six to 45 countries.
On March 25, 2009, Alienware stated that it was considering closing its manufacturing bases in Athlone, County Westmeath, Ireland, and in Miami, Florida.
http://en.wikipedia.org/wiki/Alienware